Truth Marketplace

As a part of engage:BDR’s commitment to providing advertisers with transparent, brand safe inventory, engage:BDR’s AdCel division is proud to introduce “TRUTH” a first-in-class, verified, mobile first, PMP only Programmatic Exchange platform. Our proprietary SDK integrations directly with mobile apps allows us to verify integrity of data in bid requests from any seller and filter out bad actors in the ecosystem. Buyers can now gain access to high quality, verified clean inventory with confidence.

How TRUTH Works for Publishers

Publishers install our simple, lightweight SDK. This SDK is not intended for ad monetization.

Upon SDK initialization, engage:BDR’s servers are called, and the bid request data is received.

Through our partnerships with several large SSPs, we are able to correlate bid requests from our SDK to the corresponding requests we receive moments later from the leading SSPs we are integrated with.

Our SSPs:

As a part of engage:BDR’s commitment to providing advertisers with transparent, brand safe inventory, engageBDR’s AdCel division is proud to introduce “TRUTH” a first-in-class, verified, mobile first, PMP only Programmatic Exchange platform. Our proprietary SDK integrations directly with mobile apps allows us to verify integrity of data in bid requests from any seller and filter out bad actors in the ecosystem. Buyers can now gain access to high quality, verified clean inventory with confidence.

Improper Device Declaration

Device ID Reset Fraud

Device Spoofing

User ID Fraud

Incorrect Declaration of User App Session

Misrepresentation of Bundle ID’s

Varying IP Addresses and Incorrect Location Signals

Our goal is to provide our buyers with clean, thoroughly vetted inventory through customized PMP packages, which our suppliers create during the on-boarding process. Our PMP marketplace is designed to help publishers establish packages for priority access to their inventory, and help drive higher overall CPM and fill vs. the open marketplace.

How TRUTH Works for Buyers

Truth creates a level playing field for marketers to be able to seamlessly target real users with the right ad, every time. This inventory is exclusively available to our buyers.

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