engage:BDR’s proprietary programmatic media buying solution, First-Impression, powers some of the largest brands in the world with high quality and highly differentiated brand safe inventory, designed with performance in mind. Our supply ecosystem is built on longstanding relationships with comScore top1000 publishers and top ranked mobile apps. We support display, video, native and audio, in addition to offering Influencer-based audience extension opportunities.
engage:BDR offers several layers of data integrations designed to drive campaign success. Our integrations with industry leaders such as Personagraph and Neustar, in addition to proprietary first-party data, enable efficient targeting and eliminate wasted media spends on audiences that are irrelevant.
For clients who leverage IconicReach, we are capable of offering second party data, based on performance data we receive through direct integrations on an influencer’s site or channel- either via page analytics pixels, or through direct clicks. This data collection method allows us to build lookalike audiences to target via our programmatic platform First-Impression; creating seamless audience extension opportunities and enabling advertisers to expand their footprint beyond social, delivering tremendous scale opportunities and defeating saturation.
We take fraud seriously! engage:BDR employs the most sophisticated 3rd party TQ vendor in the space. Our partnership with Pixalate enables engage:BDR to scan and measure every single impression request that hits our machines, way before they are impressions. In addition, engage:BDR’s proprietary in-house fraud detection technologies seek out anomalies between request vs. serve data to pinpoint and eliminate any fraud that is not caught via pre-bid detection. Our redundant approach to TQ, in addition to manually vetting and working with direct publishers ensures the highest quality, brand safe inventory for your brand.
Thoroughly vetted and qualified influencers
IconicReach offers brands the ability to leverage our scalable software to intelligently and effectively manage online influencer-based campaigns end-to-end. Our platform allows you to prospect the most relevant influencers to your exact audience using proprietary machine learning, coupled with our first-in-class vetting process to ensure you are working with the most influential creators. We help advertisers measure and optimize campaign effectiveness through comprehensive attribution reporting, offering complete insight on audience demographics, clicks, conversions, CPE, etc.