New Role Will be Dedicated to Sourcing Key Premium Inventory, Growing Direct Relationships, and Focusing on Traffic Quality Initiatives

 

LOS ANGELES, CA — ( February, 22, 2016) — engage:BDR, a consistently top-ranked, cross-device display and video advertising solution provider, today announced the promotion of  Mona Jalali to vice president, Inventory Quality. The announcement was made by Ted Dhanik, President and CEO of engage:BDR.

“Throughout her tenure at engage:BDR, Mona has been instrumental in publisher development and advertising operations,” said Dhanik. “As our industry calls for a clean up of inventory across the ecosystem, it was imperative that we create a role solely dedicated to guiding our efforts on further developing quality offerings and building the types of strategic publisher relationships that will allow us to remain industry leaders.”

Jalali joined engage:BDR in 2010 and has assumed a variety of roles over the past six years, starting in Advertising Operations and eventually growing to oversee all Publisher Development and Advertising Operations functions as Director, Media. Her industry experience in inventory management, analytics, digital strategy and advertising operations make her a natural fit for the VP, Inventory Quality position. Prior to engage:BDR, she served as sales administrator and account manager at Fox Audience Network. Mona received her bachelor’s degree in Business Administration with a concentration in Finance at Cal State Fullerton.

As VP of Inventory Quality, Jalali will be overseeing initiatives to expand current publisher relationships as well as widen the current roster by forging new relationships. She will guide efforts to develop publisher revenue for strategically chosen partners, as well as maintain and develop programs designed to ensure quality, including anti-fraud programs. Jalali also plans to leverage her publisher-facing experience to continue to work with product managers to build out technology offerings– like yield optimization and incremental ad units– while simultaneously ensuring that demand partners receive top-tier, highly-viewable and high-value placements. The engage:BDR team works directly with publishers to secure and develop premium inventory while building out industry-leading technology, such as auctioning and out-stream services.

engage:BDR was one of the first companies to become independently audited to the QAG standards and is in the process of obtaining IQG certification. They continue to work progressively with publishers to combat factors which negatively affect inventory quality. This appointment adds an additional layer of protection and commitment to their clients to access a curated selection of quality publisher inventory and combat fraud.

 

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About engage:BDR

Founded in 2009, engage:BDR is a leading cross-device advertising solution company, consistently recognized for powering outstanding, integrated Display and Video ad experiences. The world’s top advertisers and comScore’s top 1000 publishers depend on our innovative advertising and managed service solutions to drive KPIs ranging from the greatest reach to the longest time spent with media. Our industry-wide role and collaboration to deliver innovations that make advertising and publishing better is core to our mission! Founded by several of the industry’s top pioneers, the company is private, profitable and growing.

Media Contact:

Blast for engage:BDR

KristinAnn Janishefski, kristinann@blastpr.com, 310.560.6258