LOS ANGELES, CA – May 1, 2017 – engage:BDR, a leading cross screen video advertising company, today announced the launch of IconicReach, one of the first influencer advertising platforms created by an established advertising technology company. IconicReach is a one stop shop for those brands looking for a place to discover and manage an array of influencer partners. The goal is to yield high engagement and authenticity, and for influencers to seamlessly connect to numerous potential partners in one place.

Currently, the state of the influencer marketing space is fragmented and does not serve the holistic needs of brand marketers. The options available to brands are limited in scope and many marketers rely on manual management of campaigns, which leaves them poring over pages of confusing information, unable to properly access the best partner for their campaign and efficiently track returns. IconicReach will match influencers to advertisers’ needs- factoring in variables like budget, vertical, post frequency, and more. Marketers will be able to browse targeted lists or the platform’s full roster of influencers, making it easier for brands to authentically connect with influencers- facilitating the process through discovery, creative management, invitation, campaign verification, and payment.

engage:BDR has cultivated relationships with many of the world’s largest brands, including American Apparel, Nasty Gal and ProActiv, through their creative video and display advertising campaigns. An early player in the programmatic space, they witnessed firsthand the efficiency and growth afforded by the addition of technology to the marketing process. They are primed to create a similar cohesive environment for the influencer marketing space. engage:BDR’s CEO, Ted Dhanik, has vast knowledge of the space and knows the power of these social networkers. Formerly at Myspace, Dhanik worked on key social and marketing campaigns, including the explosive growth of Myspace Music, where he leveraged the power of loyal music fans and followers to drive growth of the brand. A similar idea exists at IconicReach, which will help marketers find and collaborate with hyper-engaged audiences across Instagram in a genuine and thoughtful way.

“We are excited about the launch of IconicReach and to provide this new channel to our customers. The new platform will enable them to expand their marketing efforts across new channels on a much larger scale than ever before, and all in one central location,” said Dhanik. “Through extensive research, testing, and customer feedback, we knew that our customers sought a central platform to connect authentically with social influencers, and we seized the opportunity. We feel this is going to be instrumental in helping our clients leverage influencers and brands to quickly scale their reach in effective ways.”

Brands interested in finding out more about becoming an IconicReach beta partner should contact info@engagebdr.com.

About engage:BDR

Founded in 2009, engage:BDR is a leading cross ­device advertising solution company, consistently recognized for powering outstanding, integrated Display and Video ad experiences. The world’s top advertisers and comScore’s top 1000 publishers depend on our innovative advertising and managed service solutions to drive KPIs ranging from the greatest reach to the longest time spent with media. Our industry­ wide role and collaboration to deliver innovations that make advertising and publishing better is core to our mission! Founded by several of the industry’s top pioneers, the company is private, profitable and growing.

Media Contact:

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