LOS ANGELES, CA ­­ (September 24, 2015) ­­ engage:BDR, a leading cross­device advertising solution company, today announced a mobile certified partnership with Neustar, Inc., a trusted, neutral provider of real­time information services.

Today’s announcement is important for advertisers seeking the critical ability to directly access and target consumer segments across mobile and other devices. Clients of engage:BDR will now be able to access Neustar’s audiences for cross­device or mobile­only campaigns, and Neustar clients gain access to engage:BDR’s media for increased reach against their first­party onboarded audiences. This partnership includes cross­device measurement and targeting, thus making siloed budgets work together in harmony.

“Our partnership highlights the growing demand for digital data points that assist advertisers in reaching the right customers and delivering the most relevant messages to them, across all devices,” said Michael Schoen, VP of Marketing Services at Neustar.

The ability to target users on mobile and across devices remains the core focus of engage:BDR, and this partnership with Neustar further enhances their core offering of solutions for the world’s top advertisers and comScore top 1000 publishers.

“We are very excited to team up with Neustar on this new endeavor,” stated Ted Dhanik, CEO of engage:BDR. “Our success with them on desktop has been tremendous in helping our clients reach very precise audiences, and, as a heavily mobile company, we are excited to be able to extend that targeting to our cross­device campaigns. We advocate a single­user view for ideal measurement of effectiveness, and this new capability capitalizes on both companies’ rich data to enhance that.”

engage:BDR creates and delivers advertiser and publisher direct solutions that make digital advertising its best. engage:BDR and Neustar’s partnership make it possible for advertisers to further expand user data and access key insights to segments across mobile devices.


About engage:BDR
Founded in 2009, engage:BDR is a leading cross­device advertising solution company, consistently recognized for powering outstanding, integrated cross­device display and video ad experiences. The world’s top advertisers and comScore’s top 1000 publishers depend on our innovative advertising and managed service solutions to drive KPIs ranging from the greatest reach to the longest time spent with media. In 2015, engage:BDR played a pioneering role in introducing outstream ad units, the most

engaging inventory option available today. Our industry­wide role and collaboration to deliver innovations that make advertising and publishing better is core to our mission. Founded by several of the industry’s top pioneers, the company is private, profitable and growing.

About Neustar
Neustar, Inc. (NYSE:NSR) is the first real­time provider of cloud­based information services, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data­driven insights that help clients make high­value business decisions in real time, one customer interaction at a time. More information is available at http://www.neustar.biz.

Media Contact:
Blast for engage:BDR KristinAnn Janishefski,
kristinann@blastpr.com, 310.560.6258