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engage:BDR Launches IconicReach, Influencer Advertising Platform For Instagram standard

LOS ANGELES, CA – May 1, 2017 – engage:BDR, a leading cross screen video advertising company, today announced the launch of IconicReach, one of the first influencer advertising platforms created by an established advertising technology company. IconicReach is a one stop shop for those brands looking for a place to discover and manage an array of influencer partners. The goal is to yield high engagement and authenticity, and for influencers to seamlessly connect to numerous potential partners in one place. Currently, the state of the influencer marketing space is fragmented and does not serve the holistic needs of brand marketers. The options available to brands are limited in scope and many marketers rely on manual management of campaigns, which leaves ...

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ENGAGE:BDR TO ACQUIRE MYDIVEO FOR $7.4 MILLION standard

Move Benefits Premium Advertisers and Further Positions Company as the Cross-Device Partner-of-Choice for Brands Seeking the Most Effective Campaigns Across All Screens LOS ANGELES, CA – Aug. 29, 2016 – engage:BDR, a leading cross-device advertising solution company, today announced that it will acquire mydiveo, a global talent discovery platform and creative social network that cultivates discovery and collaboration by providing artists with a mobile portfolio to showcase their talent, for $7.4 million USD. The acquisition is the first among a series that engage:BDR has slated for the remainder of 2016 and early 2017.engage:BDR’s acquisition of mydiveo benefits brands and agencies that work directly with the company because it now owns and operates the artist network. This allows clients to directly ...

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Mona Jalali Promoted to VP, Inventory Quality at engage:BDR standard

New Role Will be Dedicated to Sourcing Key Premium Inventory, Growing Direct Relationships, and Focusing on Traffic Quality Initiatives   LOS ANGELES, CA — ( February, 22, 2016) — engage:BDR, a consistently top-ranked, cross-device display and video advertising solution provider, today announced the promotion of  Mona Jalali to vice president, Inventory Quality. The announcement was made by Ted Dhanik, President and CEO of engage:BDR. “Throughout her tenure at engage:BDR, Mona has been instrumental in publisher development and advertising operations,” said Dhanik. “As our industry calls for a clean up of inventory across the ecosystem, it was imperative that we create a role solely dedicated to guiding our efforts on further developing quality offerings and building the types of strategic publisher ...

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engage: BDR Announces Mobile Certified Partnership with Neustar standard

LOS ANGELES, CA ­­ (September 24, 2015) ­­ engage:BDR, a leading cross­device advertising solution company, today announced a mobile certified partnership with Neustar, Inc., a trusted, neutral provider of real­time information services. Today’s announcement is important for advertisers seeking the critical ability to directly access and target consumer segments across mobile and other devices. Clients of engage:BDR will now be able to access Neustar’s audiences for cross­device or mobile­only campaigns, and Neustar clients gain access to engage:BDR’s media for increased reach against their first­party onboarded audiences. This partnership includes cross­device measurement and targeting, thus making siloed budgets work together in harmony. “Our partnership highlights the growing demand for digital data points that assist advertisers in reaching the right customers and ...

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