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Meet Us at Ad-Tech standard

Meet Us at Ad-Tech On November 5-6, our team will be exhibiting at Ad-Tech New York! If you are interested in setting up a meeting, please contact info@engagebdr.com, and make sure to stop by booth 511! engage:BDR Against Malware Over recent months, engage:BDR has become active in the fight against malware. From incorporating trusted partners, The Media Trust and RiskIQ, who vigilantly scan all tags for malicious materials, to thought-leading involvement in IAB’s Anti-Malware working group, this is a pursuit we are passionate about. We are committed to maintaining a safe environment for our clients and partners to transact in, and will continue to remain on the bleeding edge of the issue. engage:BDR in the Press CEO Ted Dhanik shared ...

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Fall Sales standard

Fall Sales As fall is upon us, now is the perfect time to drive traffic to your back-to-school or autumn sales. Partner with engage:BDR to create high-ROI campaigns on premium, targeted media, and drive new customers and sales! With over 500 million unique users and a proven track record of backing into client-defined KPIs, engage:BDR is the best choice to help you maximize your return on ad spend. To launch a campaign, please email info@engagebdr.com! engage:BDR Partners with Datonics for Enhanced Targeting engage:BDR has partnered with leading online data provider Datonics to improve targeting capabilities across our vast network of of unique users. Writes AdOpsOnline, “Datonics’ 350+ pre-packaged and unlimited number of custom keyword-derived segments, based on consumers’ recently conducted ...

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First-Impression How-To standard

First-Impression How-To If you are new to the self-serve media buying world, you certainly want to check out this video demo on First-Impression Buy-Side, our programmatic-direct, premium Buy-Side Platform. Account Manager Alex Epshteyn walks you through our platform, explaining not only how to use it, but also sharing time-earned expert tips on how to make your campaigns perform at optimal levels. To check it out, head over to Perform Insider, and then contact info@first-impression.com to set up your account! Calling All New York Clients and Partners! This month, members of our team will be traveling to New York to attend Programmatic IO. If you will be attending the show on September 17th, or are based in the area and would ...

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Plan Your Fall Campaigns Now! standard

Plan Your Fall Campaigns Now! As autumn approaches, it is a great time to start planning fall marketing efforts! engage:BDR has recently added new premium publishers to our strong network of direct relationships, which combines with our detailed targeting technologies to help us place your campaigns with more precision than ever before! If you are interested in launching a campaign with us to hit the best-tailored audience, please contact info@engagebdr.com! Affiliate Summit East Both engage:BDR and our internal performance agency, Phreshclick, will be exhibiting at Affiliate Summit East, which happens from August 10-12 in New York! If you would like to meet with us, please email info@engagebdr.com or stop by one of our booths! You can find engage:BDR at Booth ...

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IAB QAG standard

IAB QAG engage:BDR is excited to announce our participation in IAB’s Quality Assurance Guidelines program! The QAG program helps to establish trust between buying and selling parties in the ever evolving, nuanced digital advertising landscape. Participation in the program is a commitment to brand safety, quality assurance, and easy navigation for our clients and partners. To learn more about our involvement, check out this recent article in MediaPost! For questions, or to launch a campaign with us, please contact info@engagebdr.com! Upcoming Appearances Next month, a delegation from our team, as well as the team of our in-house CPA Agency, Phreshclick, will be attending Affiliate Summit East and Leadscon in New York. If you are based in the city, or will ...

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Video Available in First-Impression DSP standard

Video Available in First-Impression DSP We are excited to announce that linear, in-stream video inventory is now available in our self-serve platform! Users can now add new dimensions of engagement to their campaigns by purchasing 15 and 30 second slots as pre-, mid-, or post-rolls on premium video content. This type of inventory is high-impact and historically high-performing, and we are excited to make it available to our self-serve clients. If you are interested in starting a self-serve account or running a video campaign through the platform, please contact info@first-impression.com! CIO Awards Ken Kwan, our Chief Technology Officer, has been selected as a finalist in the Los Angeles Business Journal’s 2014 CIO Awards, which take place Wednesday night. The CIO ...

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Internet Week in New York standard

Internet Week We currently have members of our team attending Internet Week in New York! We are excited to absorb cutting-edge information and bring knowledge and innovation back to apply to our soon-to-come products and features. If you are in town for the show, and would like to set up a meeting, please contact info@engagebdr.com! engage:BDR x Techweek engage:BDR is excited to partner with Techweek! The upcoming Chicago event, which will take place from June 23-29, is focused on celebrating and fostering burgeoning technology and innovation, a cause engage:BDR is passionate about supporting. Techweek will feature a slew of speakers on the front lines of the tech industry, as well as the LAUNCH competition, in which carefully selected, promising startups ...

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Viewability Technology Now Available in First-Impression DSP standard

Viewability Technology Now Available in First-Impression DSP We are excited to announce that our viewability technology, which is certified against the industry standard released by 3ms, has been integrated into First-Impression DSP. This news is huge for users of our self-serve platform. Advertisers who run campaigns through our system may now opt to use our technology to optimize for viewability. This means that when in use, our technology will only place your campaign on sites that have a rate of 70% or higher viewable impressions. Advertisers will benefit from the heightened performance offered by this option, which is immune to fraud and eliminates the risk of ad spend wasted on impressions that are never truly shown to a user. If ...

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engageBDR Ranked Number One in Display Ecosystem by comScore standard

engageBDR Ranked Number One in Display Ecosystem by comScore engage:BDR is excited to announce that we are currently ranked as the #1 company in the display ecosystem by comScore. In a press release made available this morning, comScore listed engage:BDR as having a reach that extends to 97.2% of all US internet users, higher than any competitor in our space, including all networks, DSPs, SSPs, and exchanges. engage:BDR buys and sells the largest unique volume of ads, which means that we are the best possible solution for any advertiser to reach their audience. We serve ads to the highest percentage of the US population every month, and combined with our advanced targeting capabilities, our results are unmatched. Now is a ...

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Ranked #1 on Quantcast standard

Quantcast Recent Quantcast numbers have ranked engage:BDR as the #1 US network, trumping all competitors! Additionally, they have clocked our reach at an impressive 470,600,000 uniques per month globally! We are excited to expand our network to provide the best possible solutions for our advertisers. This reach, coupled with our granular targeting and expert media buying and optimization teams, means that your campaign will see the best possible performance. To launch a campaign on our full-service network, please contact info@engagebdr.com! Partner spotlight engage:BDR would like to showcase one of our valued partners, Rob Berkowitz of Coast Law Group. Below, Rob tells us a little about himself and his expertise. eBDR: What should our readers know about you? Rob: All I ...

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