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How Will You Replicate Display Successes in Video? standard

Extend Your Display Successes to Video Advertisers who have long seen success in Display may be hesitant to expand into Video, but there’s great opportunity being missed. By capitalizing on learnings from Display campaigns, you can get a head start into the Video space with valuable data to tailor your campaigns. Read CEO Ted Dhanik’s tips on how to make the shift in iMedia, and to learn more about our Video offerings, contact info@engagebdr.com today! engage:BDR Leads the Publisher Protection Fight Against Malware We continue to innovate in the fight against malware, and this week, we spoke to Bill Brazell of The Makegood about the measures we have been taking, as well as the results we are seeing. Click over ...

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Whitepaper – A Case Study in Successfully Defeating Malvertising Attacks standard

Whitepaper – A Case Study in Successfully Defeating Malvertising Attacks engage:BDR is excited to share a whitepaper published by Invincea, a leading company in the digital security space, who recognized us to be an industry leader in malware detection and prevention. We shared our evolving and strict anti-malware practices, and Invincea featured our work as a case study in defeating malvertising. With trends indicating an increase in malvertising, engage:BDR and Invincea hope to significantly influence the industry’s defense against malware attacks. Download the paper to learn more! Download for FREE

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engageBDR Video Top-Ranked by comScore, Mobile Video Research Released, and Tips for Cross-Device Targeting! standard

comScore Top 15 Video Rankings comScore’s rankings for Video have been released for August, and we are excited to hold the #12 spot! The combination of our premium InStream and OutStream placements allowed us to reach 36.7 million unique users, and we are excited to see that number grow quickly as we approach Q4. If you are interested in accessing this vast Video scale, please contactinfo@engagebdr.com to get started! Mobile Video Research Capitalizing on a large quantity of Mobile Video data from the first half of 2015, we are pleased to release a report drilling down into the nuances of performance to common KPIs, CTR and VTR. The report looks into different slices of the Mobile Video space, comparing and ...

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Introducing State of Mind Targeting, Explore ContentStream, and Meet Us Soon! standard

Introducing State-of-Mind Targeting engage:BDR invites you to take advantage of our newest release, State-of-Mind Targeting. This solution allows you to hit the right person, at the right place, at the right time. By overlaying rich behavioral targeting, precise location and event data, and segmented dayparting, we allow you to access your target user when and where product need is front-of-mind. To learn more about custom packages designed for your key audience, contact info@engagebdr.com! ContentStream in Private Beta ContentStream, an OutStream unit designed to add incremental revenue to publishers, is currently in private beta with select partners. The unit, which splits text to create Video inventory within written content, is 100% viewable and features a host of implementation options to preserve ...

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engage:BDR Pioneers New Tier 1 QAG Compliance standard

engage:BDR Pioneers New Tier 1 QAG Compliance engage:BDR is excited to be involved in TAG’s promotion of the Quality Assurance Guidelines. TAG has taken over the program, moving away from the self-certification of past years towards a mandatory third-party validation of compliance. engage:BDR is one of just three companies to enter this phase already holding accreditation by IAB-approved auditing service, BPA Worldwide. We remain committed to upholding the highest standards of validation and look forward to future pursuits in this space! Introducing OutStream At engage:BDR, we are continuing to evolve the our solutions by pioneering two new OutStream units. The ContentStream and CornerStream units, currently in beta with select publishing partners, will provide incremental revenue streams for our valued publishers, ...

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engage:BDR Launches New Site with Multi-Media Content standard

engage:BDR Launches New Site with Multi-Media Content engage:BDR is excited to share our new website! The information-rich site has been in the works over the past few months, and provides multi-media content to help clients and partners best understand our premium solutions. To view videos about our offerings and company, review key differentiators and product features, read up on recent press, meet our team, and more, please head over to the all-new engagebdr.com! Watch our Videos Check out some words from our founders, info on our Integrated Solutions, and a walkthrough of First-Impression Buy-Side: Explore engage:BDR Integrated Solutions Platform Solutions Meet our New Advisory Board engage:BDR is excited to announce the formation of our Advisory Board. This strategically selected group ...

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engage:BDR Attains Self-Certification to IAB Quality Assurance Guidelines, Closes in on Final Stages of Third-Party Attestation standard

engage:BDR Attains Self-Certification to IAB Quality Assurance Guidelines, Closes in on Final Stages of Third-Party Attestation engage:BDR has attained certification to the IAB Quality Assurance Guidelines! This program attests that we are compliant with IAB’s standards for brand safety and inventory disclosures, which we are committed to delivering to clients. For any questions about the certification, please contact info@engagebdr.com, and stay tuned for upcoming news from our third-party audit with BPA Worldwide! Neustar Data Now Available to Clients We are excited to announce that we have integrated Neustar as our latest data partner! This relationship allows us to access Neustar’s rich offline data, including over 16,000 customer attributes and profiles as part of our ongoing efforts to offer the most ...

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Floor6 Supply Now Available through First-Impression Buy-Side standard

Floor6 Supply Now Available through First-Impression Buy-Side Users of First-Impression Buy-Side are now able to purchase Floor6 inventory through the platform. This integration continues to add to our collection of premium, cross-device inventory, with exclusive, high-impact overlay ads that offer extreme high rates of viewability. If you are interested in licensing a seat on First-Impression to access this inventory, please visit first-impression.com to request an invitation. GirlCodeLA On Saturday, February 21, engage:BDR will be hosting GirlCodeLA’s first event of 2015! The organization, formed to offer accessible information to young women interested in careers in technology, will be hosting a seminar on “The Women Who Did It,” profiling successful women in technology throughout history. If you or a young woman in ...

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Give Your Holiday Campaigns a Behavioral Boost standard

Give Your Holiday Campaigns a Behavioral Boost As you run holiday sales and deals, make sure your ads reach the users who are most likely to be receptive. Through our partnership with Datonics, we are able to offer highly specialized behavioral targeting overlaid on our premium inventory. This targeting allows you to reach the shopper who is in the market for Christmas presents, someone actively looking to book a New Years reservation, of even someone looking ahead to plan Valentine’s Day gifts. To take advantage of this intent before the holidays are upon us, contact info@engagebdr.com to launch your campaign today! Mobile Video Now Available As consumption of mobile video continues to grow at breakneck speed, we are excited to ...

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engage:BDR Gives Thanks standard

At engage:BDR, we are passionate about many things: efficient advertising solutions, cutting-edge technology, innovation, and more. However, one passion we don’t always speak so publicly about is our dedication to social causes. As Thanksgiving and Giving Tuesday approach, we want to share a quick recap of the ways we’ve been lucky to touch some amazing causes in 2014. engage:BDR Pro Bono Work This year saw the inception of engage:BDR’s pro bono program. engage:BDR donated a campaign valued at $100,000 to Doctors Without Borders, and helped them launch their very first branding efforts online. We were so glad to donate our expertise and media to a wonderful organization and are so thankful for the work they do to bring medical care ...

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