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Fix Your VPaid Wrapper Immediately standard

Fix Your VPaid Wrapper Immediately Written by CEO Ted Dhanik and featured in Adexchanger on 6/2/16 Read full piece at Adexchanger   Publishers, here’s why fill rate is low. Advertisers, this is why viewability is dismal and campaigns aren’t serving effectively. As browsers drop support for Flash, ad servers aren’t keeping pace.The majority of ad servers have not developed JavaScript VPAID wrappers – they’re still Flash-based – and until they do, I believe all players in the digital ecosystem will lose out. Picture this: A brand or agency creates two versions of its creative, Flash and an HTML5-supported video file. They upload the creative and think they’ve done their job. We’ve talked Flashpocalypse to death, right? But the problem lies ...

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engage:BDR Advances Anti-Fraud Commitment Through Trustworthy Accountability Group (TAG) Seal standard

ENGAGE:BDR ADVANCES ANTI-FRAUD COMMITMENT THROUGH TRUSTWORTHY ACCOUNTABILITY GROUP (TAG) SEAL Leading Cross-Device Advertising Solution Company Among the First to Pledge Certification to Rigorous Anti-Fraud Requirements Through TAG   The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced the launch of its cornerstone anti-fraud certification program, a seal program that recognizes companies as “Certified Against Fraud” after a rigorous anti-fraud requirements review has been completed. engage:BDR, a leading cross-device advertising solution company, is among the first companies in the industry to commit to this new certification program. More than thirty leading digital advertising companies and ad agencies have already agreed to participate in the program and undergo TAG anti-fraud certification, ...

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engage:BDR First to Achieve IQG Certification Through TAG’s New Compliance Program standard

engage:BDR First to Achieve IQG Certification Through TAG’s New Compliance Program Program Gives Brands the Safety and Transparency Assurances They Deserve TAG was created to spur industry-wide improvement at an unprecedented scale, focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. BPA Worldwide is in the business of providing assurance. With 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising.   LOS ANGELES, CA — (April 8, 2016) — engage:BDR, a leading cross-device advertising solution company, is in the first-ever round ...

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engage:BDR Announces Exclusive Partnership with AppNexus standard

  engage:BDR Announces Exclusive Partnership with AppNexus   We’re excited to announce our exclusive partnership with AppNexus! As one of the industry’s leading hubs for Video demand, we are part of a select group to have access to AppNexus’ premium and publisher-direct Video inventory. This will serve to supplement our already vast and comScore top-ranked reach to satisfy growing demand! Get all the details here!     Meet Us in San Francisco   Our team will be attending Programmatic IO on April 13 and 14, and will be meeting with several Bay Area based partners on the surrounding days. If you would like to schedule a meeting with us during or around the show, please contact info@engagebdr.com!   Andy Dhanik ...

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New OutStream Placements Available standard

New OutStream Placements Available As our OutStream inventory scales, we are excited to introduce several new publishers available for placement of your campaigns! Below are just a few of our new additions. If you’re interested in purchasing these or any other of our OutStream placements, please contact info@engagebdr.com! ranker.com ContentStream and CornerStream Monthly Uniques: 16,400,000 memes.com ContentStream and CornerStream Monthly Uniques: 253,000 guff.com ContentStream and CornerStream Monthly Uniques: 630,000 projecteve.com ContentStream and CornerStream Monthly Uniques: 571,000 engage:BDR Announces Exclusive Partnership with AppNexus We’re excited to announce our exclusive partnership with AppNexus! As one of the industry’s leading hubs for Video demand, we are part of a select group to have access to AppNexus’ premium and publisher-direct Video inventory. This will ...

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Proprietary Video Units standard

At engage:BDR, we pride ourselves on being a leader in the Video space, and are currently ranked in comScore’s coveted Top 10. To drive this scale, in addition to our traditional Video placements, we have developed a number of proprietary units that can help publishers create additional Video inventory on their sites and add incremental revenue. Learn more below about our Content Syndication Unit, and contact your Publisher Development representative or info@engagebdr.com to discuss implementation! contact us   Content Syndication Unit engage:BDR’s Content Syndication Player lives in a page’s white space and can integrate optional publisher-branded frames. The player shows publisher video content, or premium and vertically relevant syndicated content, which is mixed in with InStream ad placements. The content ...

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engage:BDR Rises Through comScore’s Top 10 Video Ad Properties standard

engage:BDR Rises Through comScore’s Top 10 Video Ad Properties Ranked #9 in comScore’s January List See full piece at comScore     engage:BDR is excited to announce that we have been ranked in the #9 spot in comScore’s Top Video Ad Properties for January! Our scale, which has swiftly grown since we entered the Video space, was clocked at over 55 million unique users, a number that we expect to continue rising as we grow. This reach is facilitated by an expanding roster of premium InStream publishers as well as the growth of our OutStream product, which has allowed many publishers to enter the Video space for the first time, providing new and unique contextual opportunities to our brand and ...

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Has Out-Stream Video Come Of Age? standard

Has Out-Stream Video Come Of Age? Written by CEO Ted Dhanik and featured in Adexchanger on 2/11/16 See full piece at Adexchanger   “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. With video consumption up, advertisers are following the eyeballs. eMarketer estimates that US digital video ad spend reached $7.8 billion in 2015, a 33.8% year-over-year increase representing 13.3% of total digital ad dollars. Yet there is a limited supply of true pre-roll inventory available in the marketplace. Video advertisers have long been looking for ways to reach as many eyeballs as possible, and out-stream video is finally providing a high-quality solution ...

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Proprietary Video Units standard

  Content Syndication Unit   engage:BDR’s Content Syndication Player lives in a page’s white space and can integrate optional publisher-branded frames. The player shows publisher video content, or premium and vertically relevant syndicated content, which is mixed in with InStream ad placements. The content player serves as a cost-free native ad for the publisher, while providing an engaging, content-driven unit available for campaign placement for advertisers. For Advertisers: For Publishers: New contextual opportunities for InStream Video placements Premium, large-player execution Incremental revenue Improved site stickiness High-touch creative control     view demo         OutStream Units   engage:BDR OutStream units were created to solve an industry wide problem- the lack of high-quality Video placements at scale. We offer ...

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engageBDR Leads the Fight Against Malware, OutStream Soars Towards 2016, and Meet Us in Las Vegas! standard

The Fight Against Malware The fight against malware is a continually-evolving battle. engage:BDR is dedicated to the protection of our publishers and consumers, and as such, we dedicate extremely significant resources to staying ahead of the problem. Click over to Adexchanger to learn more about how our efforts fit into a complicated ecosystem fighting against bad actors. OutStream Soars Towards 2016 As 2015 comes to a close, we are hard at work developing exciting updates for our clients in the new year. We are particularly excited about the growth of OutStream, which has allowed our advertisers to reach larger and more engaged audiences. Internal data showed an average CTR of 2.5% in Q3, and we are excited to close Q4 ...

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